EDUCATION
Virginia Commonwealth University | May 2018
Bachelor of Interdisciplinary Studies (BIS): Storytelling Through History and Film
PROFESSIONAL DEVELOPMENT
Content Strategy Training, 23 hours, Lynda.com | November 2017
· Learned to create effective content marketing campaigns as a content strategist.
· Learned how to send the right message to the right people at the right time, to create the right content strategy for my marketing team and get the most out of my campaigns.
Content Marketing Training, 9 hours, Lynda.com |December 2017
· Trained in content marketing and creating valuable, share-worthy content that inspires and drives customers to action.
· Learned the best practices for crafting an effective message and optimizing content for my brand.
Social Media Marketing Training, 19 hours, Lynda.com | January 2018
· Discovered how to leverage social media in my overall marketing strategy.
· Learned best practices for helping me successfully connect with consumers.
Public Relations Specialist Training, 12 hours, Lynda.com | February 2018
· Trained in being the connection between organizations, news media, and the public.
· Learned to shape public perception and communicate a company’s brand.
· Learned the essential skills needed to become an effective public relations specialist.
Social Media Advertising Training, 19 hours, Lynda.com | March 2018
· Trained to engage with potential customers for an organization.
WORK EXPERIENCE
Board Copywriter|Advertising Club of Richmond | January 2023 – Present | Richmond, VA
· Wrote all social media captions, event descriptions, emails, and the newsletter for the club
· Worked with other creatives to come up with event themes and creative executions
· Wrote panel questions for events like the DEI Panel
Residential Content Writer|Homes.com | October 2022 – Present | Richmond, VA
· Researched various neighborhoods across the country and wrote detailed profiles on them for prospective homebuyers
· Worked in a fast-paced, ever-changing start-up environment
· Wrote scripts for neighborhood profiles with accompanying shot lists, working closely with videographers
Contract Copywriter|American University | August 2022 – October 2022 | Washington, D.C.
· Wrote copy for web, email, banner ads, and print ads.
· Created greeting cards from the university to important figures in the D.C. community
· Collaborated with the creative team on overall campaign ideation
Contract Copywriter|Truth Initiative | February 2022 – June 2022 | Washington, D.C.
· Wrote copy for web, email, newsletters, and social.
· Was the sole copywriter for the merch store revamp, including all page copy and product descriptions.
· Collaborated with the creative team on PR stunts, campaign ideas, and worked on a variety of copy needs.
Freelance Copywriter|Government Executive Events LLC | February 2022 – Present | Washington, D.C.
· Wrote event descriptions for government conventions.
· Researched potential speakers and potential session titles.
. Wrote promotional social media posts and panel scripts.
Copywriter|ICF Next | September 2020 – March 2021 | Fairfax, Virginia
· Wrote copy for government brands creating marketing emails, flyers, social content, radio spots, video scripts, and beyond.
· Collaborated with designers, strategists, and creative directors to create informative and creative work.
· Clients included: Pepco, Entergy Solutions, Center for Disease Control, Washington Gas, Focus On Energy, and ReBuild NC.
Digital Content Writer (Contractor)|Capital One | June 2019 – January 2020 | Richmond, Virginia
· Wrote articles on food, travel, lifestyle, and finance for Learn & Grow blog.
· Pitched content ideas.
· Collaborated with a team of editors, writers, and project managers to create engaging content.
Intern| Weber Shandwick | September 2018 – May 2019 | Washington, D.C.
· Worked on social content creation and copy for brands like U.S. Army, USPS, A Fresh Look, and more.
· Worked on campaigns for Under Armour, Anheuser-Busch, Simple Skincare, and more.
· Wrote scripts for video content.
· Worked on a team of strategists, art directors, analytics professionals, and designers to create engaging content.
Blogger | Becks and the City | September 2014 – May 2018 | Richmond, Virginia
· Wrote and managed a Richmond-based culture blog.
· Covered local art, food, and music events.
· Interviewed locals, covered lesser-known events, and covered pop culture.
· Managed social media platforms for the blog.
Sales Representative | RVAHub | June 2017 – December 2017 | Richmond, Virginia
· Sold ad space on the RVAHub website to local businesses.
· Used statistics, research, and community outreach.
· Located new clients and maintained relationships with current ones.
Contributor | Elbow Room | March 2015 – May 2018 | Richmond, Virginia
· Wrote and brainstormed for local DIY zine, Elbow Room (formally Girlz Nite).
Contributing Writer | The Commonwealth Times | March 2015 – May 2018 | Richmond, Virginia
· Contributed to Spectrum, the Arts and Culture section of VCU’s newspaper publication.
Intern | 1708 Gallery | August 2016 – December 2016 | Richmond, Virginia
· Contacted local publications about upcoming exhibitions.
· Assisted with the set up for exhibitions.
· Assisted with event planning.
Intern | Candela Books + Gallery | May 2016 – August 2016 | Richmond, Virginia
· Assisted in the preparation for exhibitions.
· Assisted in the planning of the annual Unbound! Gala.
· Wrote press releases.
· Assisted artists in the writing of their artist statements.