A Fresh Look wanted to spread awareness about the positive impact of GMO farming.
We created a chocolate brand that both tastes delicious and tells their story.
We created four flavors, each with its own story.
The Trendsetter. The Hero. The Survivor. The Optimist.
The website, ethos-chocolate.com, went live just in time for Valentine’s Day.
Feeling the love, we allowed people to ship a box of chocolate to a loved one for free.
The Valentine’s Day activation was a massive success.
We gained earned media recognition from publications like adweek, PR Newswire, and FoodBeast and social media was eager to share their ethos.
Worked on copy for the wrappers, the website, emails, the anthem video and packaging.
For more on this project explore:
ethos-chocolate.com
@ethoschocolate on instagram
Ethos Chocolate on facebook