Anheuser-Busch wanted to make a huge impact for World Environment Day 2019 that told their sustainability story.
Our team found that aluminum is the only material that can be recycled an infinite amount of time without losing its quality.
Additionally, the act of painting a can requires a ton of energy and water.
With that in mind, we rolled out The Naked Can.
Chrome. Sleek. Minimalistic. But most importantly, AB can apply their sustainability values directly to their product.
Anheuser-Busch wanted to make a huge impact for World Environment Day 2019 that told their sustainability story.
Our team found that aluminum is the only material that can be recycled an infinite amount of time without losing its quality.
Additionally, the act of painting a can requires a ton of energy and water.
With that in mind, we rolled out The Naked Can.
Chrome. Sleek. Minimalistic. But most importantly, AB can apply their sustainability values directly to their product.
Beer-TMs will be installed into local grocery stores of the five least sustainable cities.
Consumers donate their used cans, the machine crushes them down, and spits out an AB coupon.
AB will take these cans and use the aluminum for their product. Thus, creating a self-sustaining supply chain for AB and a convenient incentive for consumers to recycle.
We partnered with Lyft to create a feature within the app that allows people to call a Lyft to pick up their empty cans and take them to the closest Beer-TM.
This makes recycling convenient for the consumer and rewards them with a discount on their next ride with Lyft.
Lyft is a perfect partner because they share AB’s sustainability goals and have partnered with the brand previously for BeerResponsible Day.